Senior Vice President
CBRE Retail Services
“I have a passion for the industry and helping clients find a balance between long-standing retailers versus the emerging placemaking and trendy concepts.”
Who is Jon Weisiger?
Despite the growing market share of Amazon and other online retailers, the retail sector of the commercial real estate industry still plays a significant role in shaping cities like Denver. So much so, that Jon Weisiger, Senior Vice President of CBRE’s Retail Services, has made a career of more than 20 years focused on the retail market and courting “first-to-market” retailers to the Denver area.
A well-respected and recognized retail broker in Colorado, Jon is best known for attracting Trader Joe’s to the Cherry Hills marketplace; a retailer he tracked for over four years before they ever came to Denver. Jon attributes his success in the retail market to a combination of innovation and experience, following retail concepts that evolve around the country to stay on the forefront of the emerging retail marketplace. “Not all retailers are meant for Colorado. There is a science behind the retail market where companies are looking beyond just the demographics to the psychographics to determine if a retailer will fit into a certain site,” comments Jon.
After graduating from the University of Colorado with a degree in Architectural Engineering, Jon later pursued an MBA and gained an interest in development. He first worked for two small developers in Colorado Springs, then moved on to DPC Development, a renowned retail developer, where he met his future mentor, Don Cook. He later worked for Trammell Crow, which merged with CBRE, and has been developing relationships with retail owners and developers all along the way to find out how they think and operate.
When asked what has made him stay in the retail industry this long, Jon responds, “I have a passion for the industry and helping clients find a balance between long-standing retailers versus the emerging placemaking and trendy concepts.” Jon describes this process as the “art of the possible” where “crafting the right types of uses and creating excitement and energy” become the driving force behind re-developing a retail site.
Despite being recognized as the #1 Top Producing Retail Broker for nine of the last 13 years by DMCAR and the Denver Business Journal, Jon has faced several challenges in his career in the retail market. Jon notes that long entitlement processes, mitigating retail risk and matching the right location with the right product have all proved challenging over the years. Jon and his retail team have worked to overcome these issues by developing strong client relationships, researching solid retail financial plans and gaining support from municipalities.
When asked about “what’s next?” for the retail market, Jon cites the rising popularity of fitness concepts like cyclist-focused spaces and places like Pura Vida in Cherry Creek. He also mentions the emergence of “eater-tainment” – a combination of entertainment, restaurants and retail.
Getting to Know Jon While not networking with retail brokers across the country, Jon enjoys traveling internationally. He most recently took his family to Austria and Switzerland and will be visiting Budapest. As a Colorado native, he can’t help but take advantage of the mountains as well with his wife and four children.
- Actively transforming South Denver Marketplace with tenants including Colorado Ski & Golf, Nordstrom Rack, Old Navy, Container Store and Best Buy, which stabilized the property so it sold at $68 million with an unprecedented cap rate in October 2013.
- Working years in advance to attract Trader Joes to open their first-to-market grocery store in Cherry Hills Marketplace in 2014 (then later in Bowles Crossing southwest in 2016). We subsequently were successful in enticing several other “first-to-market” retailers to complement, such as the first Sierra Trading Post, Pharmaca, Nectar, Wooden Table, Sazza and Menya. Our exposure to innovative and successful retail concepts nationally accelerates our ability to execute locally.
- Involvement in the retail strategy and leasing that helped position Belmar Shopping Center for its record-breaking September 2015 sale to Starwood Capital Group.