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Hilton WorldWide Unveils New Midscale Brand: Tru by Hilton

Tru by Hilton Lounge | Photo Credit: 2016 Hilton Worldwide
Tru by Hilton Lounge | Photo Credit: 2016 Hilton Worldwide

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Hilton will bring the new Tru by Hilton flag to Denver as part of 30 hotels in various stages of approval. This “simplified brand” will cater to the middle-of-the-road hospitality sector in the U.S.

 

Photo credit: CoStar Group

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