Abel Design Group Completes Sports-Themed HQ in LoDo
Abel Design Group recently designed the Denver HQ for PointsBet, a premier global sportsbook operator based in Australia. The new headquarters, which offers views of Coors Field, will serve as the company’s western base of U.S. operations, maintaining a focus on product innovation, development, and technology recruitment.
“Designing the PointsBet Headquarters provided a unique opportunity for our team,” stated Laura Swank, Abel Design Group associate principal and head of the Denver office. “Through integration of the best practices of workplace design with the specific requirements of a sports betting office, the design resulted in a tailored and sports-themed aesthetic. Together, with the lead designer’s passion for sports, it was a mutually beneficial design process that best supported the PointsBet culture.”
The 17,000-square-foot PointsBet office, located in LoDo, balances Scandinavian design with inspiration from the many sports that help power the PointsBet product.
Both modern and inviting, the open office design incorporates graphite, light wood tones, pops of PointsBet red, and baseball-glove inspired tan leather throughout the office. Plush soft seating zones offer alternative meeting areas and spaces to take a break. Due to the open concept and nature of the trading business, acoustics played an important role in the design plan.
The design team incorporated both literal and abstract inspiration from the sports world. Many custom elements were designed for the PointsBet office including the feature wall upon entrance. Guests and employees are greeted with a playing field featuring the PointsBet logo.
One of the hallmarks of the PointsBet space is the “dugout,” an extension of the client’s breakroom that offers employees a view of Coors Field. Whether the team gathers for an all-hands meeting or to watch the World Series Playoffs together on the hidden screen, the dugout was created to be a multi-functional space. Custom designed elements include a wall covering that features past and present Colorado Rockies baseball players, a stadium seating style bench that wraps around the perimeter of the space, red and white tables for bench seating, and a turf-inspired, metal logo.
More subtle inspiration from the world of sports can be found in the zones that were created in the office the attention paid to the design details “above your head” and “below your feet.” For example, a light wood ceiling detail was added above a lounge area that was zoned in between several rows of workstations. In the trading room, the carpet directs the eye towards the view of the mountains. In addition, the design team leaned towards designing with the “odds” in mind, another nod to the sports betting world.
Photos courtesy of Abel Design