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Dollars & Sense: How to Justify your Marketing Budget

October 21 @ 1:15 pm - 2:45 pm

Numbers don’t lie. But they can be misleading or misunderstood because it’s hard to attribute project wins and revenue to specific marketing expenditures. How can you be an advocate for the amount of money you’re budgeting for your next fiscal year? You start by justifying what you spent the previous year. Join Carla Thompson FSMPS, CPSM to learn an easy method to track marketing labor and expenses. She’ll also share what KPIs you can report to firm leaders to justify past expenditures and make a case for your next annual budget. You’ll learn how to measure ROI and ROO–and if you don’t know what those terms mean, you definitely need to attend this webinar!

  • Compare a bottom-up vs. top-down approach to budgeting
  • Understand the difference between direct VS indirect expenses
  • Learn quantitative (ROI) and qualitative (ROO) measures of success
  • See marketing dashboard/reporting examples