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Seller Doer Training with Small Giants (Denver)

February 27 @ 8:00 am - 10:00 am

This popular session will be presented by 20-year business development veteran, Danielle Feroleto who worked with a general contractor, taking the company from $40 million to $200 million in eight years by collaborating with the project management team to create a seller-doer model leveraging the technical skills and trusted relationships they have built. In this session, the following will be covered:

Through this session, Danielle Feroleto will speak on four critical levels of business development and how technical staff can specifically participate.

This session will be interactive with the audience in 3 activities:

1.    The audience will be split by title and we will facilitate a discussion of practical activities each group can take away and implement to accomplish a “sell-doer” business development culture and program.

2.    Zipper Model: we will do a case study of “zippering” a client company relationship to discuss in real-time the potential gaps in what an audience member might feel is a strong client and how to improve on that effort.

3.    4 Levels of BD: Specifically discuss, through audience participation what this means to business development activities, including who’s responsible, the activities required and the time allocation needed.


ABC Rocky Mountain Chapter


Encore Electric, Inc. – Lakewood
7125 West Jefferson Avenue Suite 400
Lakewood, CO 80235 United States
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