SMPS: Impacting Your Bottom Line through BD & Marketing
February 28 @ 11:30 am - 1:30 pm$35 – $45
In the realm of A/E/C business development and marketing, many of us are wearing multiple hats. The best business development professionals are well-connected and positioned, have identified their firm’s unique value proposition, and most importantly can navigate client and partner relationships to build the trust essential to winning work. On the flip side, marketing and proposal teams (sometimes these are the same BD folks) are working behind the scenes to tell a compelling story about why their firm is the best for the project.
Join us in February for a candid conversation about how both business development and marketing teams impact the bottom line, how to best position yourself and prove your value to the firm.
We will discuss financial metrics and measurable tools, altering the perceptions of billable vs. unbillable hours, selling your skill sets and more!
The panel of finance and marketing executives will be moderated by John Moore and include:
- Steven Betts, Chief Financial Officer, Merrick & Company
- Chin Goh, Chief Marketing Officer, Boulder Associates Architects
- Elaine Kanelos, National Business Development Leader, DLR Group
- Melanie Tucker, Chief Financial Officer, JE Dunn