Brighton-based Signarama, a leading sign manufacturer in the Denver area, is proud to announce its work to bring signage to the new Sue Anschutz-Rodgers Livestock Center at the National Western Center. Working with Whiting-Turner Contracting Company, the Signarama team handled the full wayfinding and directional sign system for this large public venue.
“The work we have done for the new livestock center exemplifies our team’s experience with large, complex sign projects and ability to manage the project successfully from beginning to end,” said Dawn Homa, owner/CEO of Signarama Brighton. “Because this is a public venue, the project required close coordination and multiple rounds of review with both the contractor and ownership. Our team stayed on track and completed fabrication and installation of the entire project in time for this year’s National Western Stock Show and Rodeo.”
Awarded in mid-2023, the project included everything needed to help visitors navigate the 350,000-square-foot space clearly and safely—from bold building identification to detailed wayfinding, along with required ADA signage.
In total, the scope of work included:
- Dimensional lettering: 7 sets of stud-mounted dimensional letters for key building identification
- ADA signage: Over 350 ADA-compliant panel signs installed throughout the facility
- Wayfinding signs: 25+ interior signs; 55 exterior signs; 50+ hanging/blade-style directional signs
- Plaza wayfinding towers: Four custom, three-sided exterior signs standing 10 feet tall, featuring maps, EMCs, and dimensional National Western Center logos mounted on wood paneling
- Vinyl graphics: 80+ vinyl applications for branding and communication
- Regulatory signage: Safety, accessibility, and other required signs throughout the site
Portions of the signage (the Directional Plaza signs) required City of Denver permitting and engineered drawings, which Signarama successfully managed as part of the process.
“Completing this landmark project was a huge accomplishment for our team,” Homa added. “The successful outcome reflects the planning, craftsmanship and collaboration our team brings to projects of this scope. We were honored to attend the ribbon-cutting ceremony on December 5, 2025, celebrating the opening of this exciting new addition to the National Western Center and the Denver area.”
