Upswell, Denver’s neighborhood wellness club dedicated to active recovery, mindful movement and social connection in a friendly, inclusive environment, will open its third location in the RiNo neighborhood at 3636 Blake St. on Saturday, July 12.
Founded by Heather Holland, the former COO of CorePower Yoga—the largest yoga studio brand in the United States—Upswell emerged in a post-pandemic world hungry for connection and a fresh approach to wellness. What began as outdoor yoga classes and casual wellness-infused social gatherings in local Denver parks evolved into a pop-up studio in Glendale, and eventually into a neighborhood wellness club, first on South Broadway in 2023, followed by a second in Central Park in 2024.
“We’ve reimagined boutique fitness at Upswell to be simple, feel-good wellness without judgment or expectations, and we’re so excited to bring that energy to RiNo,” said Holland, founder and CEO. “We hope to see Upswell RiNo become another neighborhood wellness club where members know each other by name, like we’ve seen at South Broadway and Central Park. More than anything, we hope our members come to Upswell to find joy in movement, growth in stillness and a sense of belonging—to keep doing what they love, for years to come.”
Providing a social third space that offers feel-good wellness among a welcoming community, the “try it on” approach to Upswell includes a range of science-backed, time-honored active recovery and mindful movement practices that serve everyone in preparing for everyday life, from the professionally trained athlete to the passionate corporate professional.
Upswell guests are encouraged to stack their practice or book experiences one at a time, practice solo or with friends, and come as they are to receive what they need. Every Upswell membership offers unlimited, customizable access to active recovery, mindful movement classes and social connection to enjoy a full day of invigorating workouts, deep recovery and community—all in one place. Upswell RiNo founding memberships are available for $159 per month, and details to redeem can be found here.
