ASPENX Retail Project Receives IIDA Best Award
Rowland+Broughton Architecture / Urban Design / Interior Design is excited to share that its ASPENX retail project recently received a Best Award in the Retail Category from the International Interior Design Association (IIDA) Rocky Mountain Chapter. The IIDA Best Awards, a design excellence awards program that celebrates brilliantly executed spaces and thinking, were presented at Denver’s Sturm Grand Pavilion. The firm also received a Best Award in the Live Category for its Meadow House residential project.
About receiving the awards, R+B Principal Sarah Broughton, FAIA, NCIDQ shares, “We are so grateful and humbled to receive these important IIDA Best awards. As a firm, we are motivated by our passion for design and the profession overall, and recognition from our peers is always appreciated. Thank you to our clients for their trust and collaboration, as well as to the R+B project teams for their dedication to these special projects. Our partnership continuously serves to elevate our work to new heights.” Led by Broughton, the Meadow House project team included John Rowland, AIA, principal and Mark Bever, AIA, project manager.
Set within Aspen’s Gondola Plaza at the base of Aspen Mountain slopes, flagship ASPENX is the premium brand’s first brick-and-mortar retail experience. Debuted in December 2021, the brand is informed by Aspen’s reputation as an iconic athletic playground destination and parent Aspen Skiing Company’s thought leadership. With bespoke activations throughout the year, the store serves as a location for guests to not only shop premium performance wear, but also immerse themselves in Aspen’s innovative spirit and true experiential brand experience.
At 1,200 square feet, the inviting space has an elevated avant-garde feel. Primary detailing includes custom ebonized oak cabinetry and bleached oak seating. Custom KGM architectural lighting illuminates the interior, while a dropped ceiling incorporating vertical extruded aluminum in rectangular extrusions adds a sense of light and openness. In addition to the new ASPENX Prada and Aether Collections, seasonal Elevated Bike or Limited Edition Ski Rentals are offered. Further elevating the experience, the space features a NEOLITH stone espresso, wine, and food service bar, which in turn encourages a convivial shopping experience far beyond the norm.