California Company Activates Four Iconic Denver Properties

Denver Rock Drill. Credit: NPU

Non Plus Ultra  a San Fransisco-based company that activates otherwise inactive spaces and gives communities new ways to experience landmark buildings — is entering the metro Denver market with leases to four iconic properties: the Denver Sports Castle, Denver Rock Drill, the former Denver Post Printing Plant and ReelWorks Denver.

“Denver is an incredibly vibrant and unique city. It is with great respect and humility that we look forward to contributing to Denver’s culture and community by activating these special spaces,” said NPU’s CEO Jordan Langer. “NPU works with local and national event producers, promoters and corporate partners to create spectacular experiences and events that energize and enrich the communities in which we operate.”

The NPU model was designed to support property owners, event clients and the local community. NPU gives property owners and developers the ability to both maximize their return on investment and support local communities by activating large spaces as event and entertainment venues on a near-term or temporary basis. The adaptive reuse of the buildings allows for event clients and community groups to gain access to iconic spaces and unique locations for events of all sizes.

NPU is currently working to secure major events, immersive experiences and engaging community events to take place in four Denver spaces:

  • Denver Sports Castle: Located on South Broadway, the Denver Sports Castle offers 35,000 square feet of distinct event space. Built in the 1920s to be a Chrysler automobile showroom, the Sports Castle still features an Art Deco-inspired façade with original stained glass accent windows and turn-of-the-century interior details, including a show-stopping main staircase, an open mezzanine, and breathtaking roof-top views.
  • ReelWorks Denver: The RiNo entertainment venue formerly known as EXDO Event Center. This 22,000 square foot space was originally built in 1945 as a tinsmith manufacturing facility and has played host to a wide variety of events for nearly two decades. Throughout the past year, the space was significantly upgraded and recently relaunched with the name ReelWorks Denver.
  • Denver Rock Drill: Situated between the RiNo Art District and Cole Historic Neighborhood, Denver Rock Drill offers more than 110,000 square feet of truly unique urban event space. This irreplaceable collection of historic warehouses features bright windows and brick details that embody Denver’s western spirit and pioneering history.
  • The Denver Post Printing Plant: Once a major printing and distribution center for Denver’s leading newspaper, this 75,000 square foot space in north Denver’s Globeville neighborhood is a blank canvas with tall ceilings and an open floor plan offering endless possibilities with wide uninterrupted spans.



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