As big brick-and-mortar stores struggle to keep up with e-commerce, the showroom retail model is becoming more widespread, especially in Cherry Creek North, where the new showrooms model — which are smaller than typical retail stores — lets customers see and touch the merchandise that they’ve already discovered online.
Uncharted Territory: How AEC Marketers Are Mapping a Path Forward at SWRC 2026
By Dana Williams, CPSM | senior marketing manager, Hyder Construction | conference chair, SMPS SWRC 2026 The theme wasn’t planned.
