Choice Market Partners with Frictionless Checkout Leader

Credit: Choice Market

Choice Market, a Denver-based omnichannel retailer creating a technology-centric network of convenient, small-format markets and last-mile fulfillment centers, has partnered with Adroit Worldwide Media (AWM), a global leader in Computer Vision and Artificial Intelligence. The strategic partnership with AWM will allow Choice to rapidly scale it’s automated Mini-Mart format across multifamily developments, campuses, festivals, EV charging destinations, and hospitality properties nationwide.

“We selected AWM as our preferred frictionless checkout and tech development partner because they share our vision for the future of retail and can support our rapid pace of innovation,” said Mike Fogarty, CEO and founder of Choice Market. “AWM’s expertise in Computer Vision and Artificial Intelligence, coupled with their commitment to deliver real-time data and actionable insights made them the ideal partner. This partnership will accelerate Choice’s plans to roll out a new digital experience with disruptive features and functionality.”.

AWM is renowned for its expertise in powering smart spaces with cutting-edge technology, delivering end-to-end business automation and valuable insights across retail, industrial supply, and healthcare sectors. Choice Market, recognized as a trailblazer in the convenience industry offers fresh, healthy, and local food through its
innovative shopping experience which includes frictionless checkout, mobile ordering, delivery, and more.

“We are thrilled to embark on this groundbreaking journey with Choice Market as their chosen frictionless technology provider.” AWM’s CEO, Kevin Howard, comments. “AWM’s commitment to innovation aligns seamlessly with Choice Market’s vision for the future of shopping. Together, we aim to revolutionize the retail landscape by providing customers with unparalleled convenience and a seamless, technology-driven shopping experience.”

AWM and Choice Market will showcase their innovative partnership at this year’s National Retail Federation (NRF) show in New York at booth #1566. This event will provide attendees with a firsthand look at a Quick Drop Unit showcasing the transformative technologies and frictionless solutions that will redefine the retail experience.

With the infusion of fresh funding, Choice is poised to scale across multiple verticals in a big way, while working with AWM to build a best-in-class digital commerce platform. Both companies are enthusiastic about the positive impact this collaboration will have on the retail industry. By combining AWM’s technological prowess with Choice Market’s forward-thinking merchandising and customer experience, the partnership will not only reinvent the convenience store but shopping as we know it.

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