Amidst a tech landscape that has seen its fair share of negative headlines, bitewell, the first-ever “digital food farmacy” startup, is turning a new page for the sector by expanding into a new Denver innovation lab headquarters at The Hub North in RiNo. Since its founding in 2020, bitewell has been at the forefront of the food-as-medicine movement, and this expansion is a significant leap in its mission to revolutionize healthcare through nutrition intelligence.
The 14,000-square-foot office space offers breathtaking 270-degree views of the Denver landscape and is equipped with cutting-edge features, including a wellness lab, a fully functional kitchen, and “mini food farmacies” featuring bitewell’s proprietary FoodHealth Score (FHS) technology. Approximately 35 percent of the space is set aside for events and content creation, allowing bitewell to host conferences, webinars, networking events, and more.
“It’s imperative that our space embodies our mission and ethos. We believe in preventative healthcare,” remarked co-founder and CEO, Samantha Citro Alexander. “Our goal is to transform healthcare from a sick care system to a well-care system with a focus on food-as-medicine. Our new headquarters will be a functional case study that showcases how the bitewell mission can come to life inside any company and any facility.”
“Our goal in finding the perfect space for bitewell’s headquarters went beyond just picking a location; it was all about creating an environment that fosters innovation and collaboration,” shared Guy Lachman, vice president at JLL Denver. “This new facility represents a significant milestone in bitewell’s mission to revolutionize healthcare, and we’re excited about the positive impact they’re poised to make in this industry.”
Like many new startups, bitewell was born at the height of the pandemic in June 2020 and was completely remote for two years. Establishing an intentional, in-person work environment was crucial for bitewell to enter into the growing food health category and food-as-medicine movement. With the opening of its new facility, bitewell will continue to embrace a hybrid work structure.
“It was important to us to find a facility to implement tools and resources that will help create a healthy work environment for our team, clients, friends, and family,” chief growth officer and co-founder, Chris Fanucchi stated. “We are excited to finally move into a space that will allow us to test and learn in real-time.”
With consumers’ personal health needs expanding far beyond just food choices or weight loss goals, the bitewell team quickly identified the need for developing advanced technology with a focus on nutrition intelligence. bitewell will implement its signature FoodHealth Score (FHS) feature at HQ, providing each guest, employee, and employer with a unique score at the end of their visit. The FoodHealth Score encourages users to buy food from its digital food farmacy based on customized and unique recommendations – incorporating allergies, medical conditions, diet/lifestyle needs, health goals, and cultural preferences.
The Hub North offers a boutique Class A modern workspace experience designed in direct conversation with the adjacent Hub South building, and completes the 2-building creative campus.