Funlab Makes US Debut with Immersive Mini Golf Experience

JLL announced that its Project and Development Services (PDS) group provided design, architecture and multi-site project management services for Funlab’s first-ever Holey Moley locations in the U.S. In collaboration with JLL, Funlab’s first of four Holey Moley locations opened in Denver in mid-September, with three more locations opening soon in Houston and Austin, Texas and San Francisco, Calif.

Holey Moley takes the familiar and beloved mini golf concept and transforms it. The spaces are an immersive world of fun with delicious bites, specialty cocktails and real-life connections. The Denver location includes three nine-hole courses that feature holes inspired by popular themes from pop culture infused with nostalgia and childhood memories.

“JLL’s PDS group helped bring Funlab’s vision to life for their first-ever U.S. locations,” said Ken Demske, national director, multi-site, project and development services, JLL. “We brought together leaders spanning across multiple areas of expertise under one team that provides an end-to-end approach, bringing the best solutions to our client.”

The Houston location includes 27 holes across three courses, the Austin mini golf location will also feature 27 holes and a large outdoor space, and the San Francisco location will have 18 holes – all three are planned for an early 2024 opening. Holey Moley Austin will be the first originally designed Holey Moley in the U.S., whereas the newly opened Denver and upcoming San Francisco locations are adaptations of popular existing Urban Putt locations, which Funlab recently acquired.

“Through Funlab’s vision we were able to use our design to architecture implementation, creating an experiential space with iconic pop-culture references that truly transforms the space into a world of fun,” said Marta Smurzynska, creative director, design solutions, JLL. “We focused on the brand’s culture, bringing the customer experience to life.”

The four locations take a distinctly American twist to the irreverent spirit that Holey Moley has come to stand for in Australia since 2016. Bringing friends and families together for par-ticularly good mini golf, the concepts will feature super-vibey, multi-sensory experiences and new, iconic pop-culture themes woven into the golf holes. With a variety of options for dining, beverages, functions and events – all under one roof – Holey Moley trades day into night to cater to all guests at any time from family outings during the day to corporate happy hours and more.

“There’s something universal about having a good time in a setting designed expressly for that and nothing else,” said Michael Schreiber, CEO, Funlab. “What makes these locations unique is the way we take familiar, cherished concepts from the world around us and transform them into something surprising. It’s the immersion of the worlds we create that turns the ordinary into extraordinary and gives a chance for guests to compete, while having a whole lot of fun!”

JLL Project and Development Services is a leader in the development, design, construction and branding of commercial real estate projects for the world’s most prominent corporations, educational institutions, public jurisdictions, healthcare organizations, industrial facilities, retailers, hotels, sports facilities and real estate owners. Ranked No. 1 Top Development Company by Modern Healthcare, No. 3 in Building Design + Construction’s 2021 Construction Management Giants survey, No. 43 on Interior Design Top 100 Giants and No. 2 on Engineering News-Record’s 2021 list of Top 50 Program Management Firms and No. 4 on their 2022 list of Top 100 Construction Management-for-Fee Firms, JLL’s project management team comprises 8,500 project managers across 80 countries and is actively managing $99.4 billion under construction.

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