JOHNSON NATHAN STROHE Completes Design for Moxy Denver Cherry Creek

DENVER – JOHNSON NATHAN STROHE, a Denver-based architecture and interior design firm specializing in hospitality, urban housing and mixed-use projects, has completed architecture and interior design for Moxy Denver Cherry Creek, the first of Marriott’s lifestyle hotel brand to arrive in Colorado.

JOHNSON NATHAN STROHE collaborated with partners GE Johnson Construction and Vision Hospitality Group to complete the project for BMC Investments.

The 170-room hotel is geared toward millennial travelers with an emphasis on experiential design that encourages social interaction. Details are playful and clever without ever losing the high-end feel of the Cherry Creek neighborhood.

“JOHNSON NATHAN STROHE’s design for Moxy is an embodiment of our approach, in which we seek to effortlessly blend creativity and practicality,” said Tobias Strohe, partner at JOHNSON NATHAN STROHE. “Moxy Denver Cherry Creek’s design appeals to the functional requirements of the intended consumers while incorporating inventive, experiential design elements that foster a more memorable guest experience.”



Guided by the premise that the modern traveler prefers to spend the bulk of their time outside of their hotel room, experiencing the local culture, the tech-enabled rooms are expertly designed at 180 square feet.

To maximize usable space, traditionally underutilized features were replaced with functional alternatives that millennial travelers value. The room design replaces closets with a peg wall for hanging items, and an easily accessed under-bed compartment with extra storage, freeing up space for a 47-inch television.

Embracing the younger traveler’s desire for spontaneous social interaction, the Moxy Denver Cherry Creek features 3,000 square feet of communal space. The lobby bar functions as a check-in desk where guests are greeted with a signature, ‘Got Moxy’ cocktail. The lobby space is activated with retro-inspired games like foosball and shuffleboard, while simultaneously providing space for working in a community atmosphere. An outdoor courtyard features fire pits at three levels, setting the stage for lively social interaction and creating a hot spot for watching football games or enjoying movie nights under the stars.

The exterior design contextually celebrates the area’s rich history and current culture. Each Moxy hotel features a signature swoop; JOHNSON NATHAN STROHE’s Denver interpretation is executed in laminated timber, paying homage to Colorado’s scenic terrain and outdoor culture. Additional exterior features include a decorative metal screen element that evokes the image of pebbles from the nearby Cherry Creek and window pop-out accents that hint at retail display windows in the high-end Cherry Creek North shopping district below.


The interior boasts a sleek-yet-warm palette of leather, wood, metal, and concrete. Furnishings and finishes are inspired by Denver’s historic gold mine encampments with leather straps, canvas fabrics and lanterns. A gold crag runs through a concrete community table set on an industrial-inspired metal base adjacent to large moveable glass walls that open the space to the outdoor encampment atmosphere of the courtyard.

Continuing the trend of allowing travelers to customize their experience, JOHNSON NATHAN STROHE designed a 24/7 self-service food and beverage area. The property also includes the adjacent Cherry Creek Beer Garden, which will serve Moxy’s signature menu, in addition to having seven local beers on tap and a selection of local, handcrafted cocktails.

Images courtesy of JOHNSON NATHAN STROHE.

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