DevelopmentRetail

Motorplex at Centerra to Expand

LOVELAND — McWHINNEY, developer of master-planned community Centerra, and Moreland Auto Group, have announced plans to add four car brands to Loveland’s Motorplex at Centerra. Moreland Auto Group recently purchased a 15-acre parcel at the Motorplex at Centerra with plans to operate a four-brand dealership.

Moreland Auto Group, headed by “Dealin’ Doug” Moreland, will build a regional Dodge, Chrysler, Jeep and RAM dealership at the southern end of the Motorplex at Centerra, bordering Interstate 25. With the four-brand dealership currently in the design phase, Moreland Auto Group is targeting a spring 2021 project completion.

The move will expand the offerings at the Motorplex at Centerra, bringing the total number of new car brands from eight to 12 in addition to used-car retailer CarMax. Located off Interstate 25 and Crossroads Boulevard within Centerra’s 3,000-acre master-planned community in Loveland, the Motorplex at Centerra is home to the largest selection of new and used cars and trucks in northern Colorado, with more than 100 acres of automotive retail and service space.

“We’re excited to bring our Dodge, Chrysler, Jeep and RAM brands to the Motorplex at Centerra,” said Doug Moreland, owner and president of Moreland Auto Group. “The location, visibility, selection and surrounding amenities are why customers come here from across northern Colorado and beyond to shop for and service their vehicles.”

Founded in 1980, Moreland Auto Group has eight dealerships along Colorado’s Front Range, one in Wyoming, two in Las Vegas and one in Arizona.

“We’re pleased that Moreland Auto Group has chosen to bring four new brands to the Motorplex at Centerra,” said David Crowder, general manager of Centerra and vice president of community development for McWHINNEY. “The Motorplex at Centerra offers customers an unmatched selection of new and used cars and trucks, and the addition of Moreland Auto Group’s Dodge, Chrysler, Jeep and RAM brands further solidifies the Motorplex at Centerra as northern Colorado’s premier car buying and vehicle service experience.”

Concept drawing courtesy of YSM Design

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