Movers and Shakers Week Ending 01.27.23

Small Giants Names Construction Industry Veteran Tracy Sorano as Managing Director of Denver Office

Tracy Sorano

Small Giants, LLC., a growing creative marketing agency with offices in Phoenix and Denver, recently hired national construction firm veteran Tracy Sorano to serve as the managing director of the company’s Denver office. Sorano will lead marketing and business development efforts out of the Small Giants office, which is centrally located in the Associated General Contractors of Colorado building at 686 Mariposa St. in Denver.

Danielle Feroleto, president and founder said, “Small Giants is incredibly fortunate to add Tracy to our team with her expertise specifically in the industry we serve. Our clients have consistently appreciated our ability to understand their specialized needs in marketing — from proposals and interview preparation to events, public relations, and award nominations — Tracy has already proven to elevate that demand for us.”

Sorano comes to Small Giants with 27 years of marketing and business development experience within the architecture, engineering, and general contracting industry. Most recently, she spent 10 years as the director of marketing & communications for Haselden Construction and HRS Restoration Services, a subsidiary of Haselden based in Centennial, Colorado. Her career in the construction industry began with M.A. Mortenson Company where she spent 17 years in the role of director of business development and director of marketing, respectively. She then transitioned to serve as director of business development for Arnold & O’Sheridan Consulting Engineers and then took that same role at Blinderman Construction.

“Small Giants is uniquely positioned as a niche marketing agency within the architecture, engineering, and construction industry,” said Sorano. “Danielle Feroleto, president, made a lasting impression 10 years ago when we originally met. I echo Danielle’s rally cry – your network is your net worth could not ring truer for my career journey and I’m humbled to have been chosen to lead the Denver operations team at Small Giants.”

As Marketing Director, Sorano will lead Small Giants’ growing marketing and public relations team. Her wealth of industry experience in markets across the country will continue to elevate the level of service that Small Giants provides each client. Her unique experiences as both a marketing executive and a business development professional will be valuable as she guides Small Giants and its national portfolio of clients to grow their brands to new levels.


Ware Malcomb Announces Promotion of Rob Kiester to Director, Architecture in Denver Office 

Rob Kiester

Ware Malcomb, an award-winning international design firm, announced that Rob Kiester has been promoted to director,  Architecture, in the firm’s Denver office. In the role, he will lead the Architecture Studio in the Denver office.

Kiester, a licensed architect in Colorado and California, has more than 12 years of experience in the architecture field leading significant projects from initial master planning and design stages through construction completion. His experience includes industrial, office, public, retail and restaurant project types.

In 2016, Kiester joined Ware Malcomb as a project manager and, in 2018, was promoted to studio manager, architecture, while also leading the Denver office’s Advanced Manufacturing Studio. He is engaged in Ware Malcomb’s business development efforts, both locally and regionally, and has diversified the firm’s Colorado portfolio with new life science and multifamily projects. Kiester champions the application of advanced technology, including Revit, Enscape, Twin Motion and drone videos, creating new opportunities with clients and positioning the Denver office at the leading edge of technological expertise in the region.

“Rob’s dedication to client relationships, project management and staff mentoring has made him instrumental to the growth of the Denver office,” said Matt Chaiken, vice president, Ware Malcomb. “He is a true champion of Ware Malcomb’s culture, promoting all studios in the Denver office at every opportunity. We congratulate him on his promotion and look forward to his continued leadership.”

Kiester earned a Bachelor of Science in Construction Management from Brigham Young University and a Master of Architecture from University of Colorado. He is certified by the National Council of Architectural Registration Boards.


Cushman & Wakefield Adds John Covert to Rocky Mountain Residential Land Service

John Covert

Cushman & Wakefield announced that John Covert has joined the firm as a director in Denver, where he will be a member of the firm’s newly formed Rocky Mountain Residential Land Services.

Covert’s background has included a variety of work across the residential sector, including single-family residential development, lot and land acquisition, land development, consulting, urban planning, municipal/regional economic development, business development, client engagement, expert speaking events, data and housing economics, strategic planning, and more.

Cushman & Wakefield’s Rocky Mountain Residential Land Services comprises established professionals Mike Kboudi, Wade Fletcher, Joey Dybevik and John Covert. The group specializes in residential land consulting, acquisitions and dispositions, focusing primarily on the mountain states of Colorado, Idaho, Utah, and Wyoming.

“We’re excited to welcome John as a key addition to our Rocky Mountain Residential Land Services, which consists of a strong, experienced group of land and residential real estate professionals. John is very active in the residential arena and brings a unique and specialized background and deep knowledge to this group and our firm,” said Steve Schwab, Cushman & Wakefield’s market leader for Colorado, Utah, Idaho and Wyoming. “We continue to expand our regional talent and depth in the residential sector for our clients and to meet the continued demand of our communities.”

Prior to Cushman & Wakefield, Covert worked at Zonda (formerly Hanley Wood, Metrostudy) where he most recently served the role of principal advisory, and previous a senior regional director for the West Region. Prior to joining Zonda, he was a research manager for the Denver and Salt Lake offices of The Meyers Group.

John Covert said, “Cushman & Wakefield offers a robust platform and joining the firm and this group will be a beneficial step to expanding my business and client services. The Rocky Mountain region is a growing housing market and I am eager to work with my new teammates in supporting our clients in their residential land needs while also uncovering new opportunities across the region.”

Covert has a bachelor’s degree in land use and a Master of Business Administration with an emphasis in marketing and is active in industry events hosted by the various Homebuilder Associations in Colorado. He has served on the Board of Directors for The Home Builders Association of Metro Denver from 2006 to 2014, currently sits on the HomeAid Colorado Board (President 2024), is a committee member for the Colorado ULI Community Development Council, and member of the CSU Everitt Real Estate School Advisory Board. He is also a member of the Children’s Diabetes Foundation and Barbara Davis Center Guild.


Tributary Real Estate Appoints Ryan Peirona as Analyst

Ryan Peirona

Tributary Real Estate, a fully integrated commercial real estate firm based in Colorado, recently hired Ryan Peirona as a full-time analyst.

“Having worked closely with Ryan prior to offering him a full-time position, we knew early on he would make an incredible addition to our team,” said Amy Aldridge, partner at Tributary. “Ryan brings passion, drive and charisma, along with an aptitude for financial analysis that will support our brokerage team in developing sound strategies for our clients.”

Prior to joining the Tributary team full-time, he served in a part-time capacity for six months while attending the University of Colorado Boulder. He graduated in December with a bachelor’s degree in economics and a minor in business.

“Having the opportunity to extend my employment at Tributary into a full-time position really is a dream come true,” said Peirona. “Tributary brings a wealth of knowledge and expertise to our clients, and I look forward to supporting our team while fostering my professional growth.”


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