Non Plus Ultra, known for activating iconic, architecturally significant real estate properties as public, private and immersive event venues, has announced the addition of The Brighton to its Denver portfolio.
With over 75,000 square feet of indoor and outdoor space featuring 30-foot ceilings, The Brighton – located at 3403 Brighton Boulevard in the heart of Denver’s popular River North Art District – can accommodate up to 5,000 guests or event builds of significant size. Non Plus Ultra has transformed what was previously The Great Divide bottling plant into a venue for corporate events, galas, exhibitions, product launches, holiday parties and immersive experiences.
As described by Non Plus Ultra:“The cultural scene that is Denver’s RiNo District sets an amazing stage for this spectacular space. The Brighton is a true ‘unicorn’ venue with 37,000 square feet of interior space, ceiling heights of 30 feet and an additional 40,000 square feet of outdoor areas for event production. With onsite parking as well, this space is the ultimate canvas for event producers and creatives alike.”
Non Plus Ultra manages properties on a bridge or permanent basis, both as public and private event and exhibition spaces. They help property owners and developers maximize their ROI by generating incremental income and by building community awareness and support for the properties and projects. In turn, Non Plus Ultra works with event producers, giving them unprecedented access to iconic venues and unique spaces to delight guests and patrons.
Ultimately, Non Plus Ultra seeks to connect the public to historic properties and transformative development projects, build community engagement, and support neighborhood economies.
Non Plus Ultra entered the Denver market last year, taking on several iconic properties, including Sports Castle, The Broadway, and the former Denver Post Printing Plant.
Last spring, Non Plus Ultra hosted The Art of Banksy, a blockbuster exhibit at Sports Castle. Similarly, Non Plus Ultra partnered with Gart Properties to activate several open spaces at the Denver Pavilions with unique immersive experiences, including The Little Mermaid Cocktail Experience and Verse: Art of The Future, a holographic gallery.
Non Plus Ultra is also working closely with the Downtown Denver Partnership to revitalize the 16th Street Mall, spearheading the relaunch of the highly successful Museum for Black Girls and supporting the creators through the permitting and building process.
Non Plus Ultra also works with several San Francisco Bay Area historic landmarks, including the San Francisco Mint, Palace of Fine Arts, and SVN West. Non Plus Ultra also has portfolio spaces in Los Angeles and Seattle, with more markets coming as the company expands its footprint nationwide.
