Non Plus Ultra Adds to its Growing Denver Portfolio
Following the news late last year that Non Plus Ultra — a company that activates dark properties as event spaces — was taking over four iconic Denver properties: the Denver Sports Castle, Denver Rock Drill, and the former Denver Post Printing Plant, the company has added two new venues to its growing Denver portfolio: The Broadway and Lake View Room.
“We are beyond delighted by the early success we have had in developing important partnerships with many of Denver’s business, cultural and philanthropic stakeholders,” said Non Plus Ultra CEO Jordan Langer. “This is just a start as we strive to become an important, longstanding member of the Denver community, dedicated to contributing in meaningful ways to the city’s economic prosperity and cultural vibrancy.”
Located at 950 Broadway, The Broadway offers 12,000 square feet of open, airy space. Sharply contemporary, The Broadway’s soothing neutral tones are punctuated by eclectic ceiling and lighting elements. Operable garage doors open to a western-facing patio offering a sense of frank utilitarianism. The former gourmet food hall can host up to 450 people and includes several functional commercial kitchens and bars.
Part of the Denver Firefighters Union Hall, the Lake View Room is located at 12 Lakeside Lane and features a modern industrial look highlighted by brick, steel and wood. The 4,200-square-foot venue can host up to 300 people and provides a kitchen, bar and a beautiful patio with fireplaces overlooking Lake Rhoda.
Non Plus Ultra activates historic and architecturally-significant landmarks as iconic event venues. The company’s business is to manage properties on a bridge or permanent basis as public and private event and exhibition space. The company helps property owners and developers maximize their ROI by providing property management services, generating incremental income and building community awareness and support for their properties and projects.
Non Plus Ultra also provides event producers with iconic venues and unique spaces to delight their guests and patrons. Ultimately, the company seeks to connect the public to historic properties and transformative development projects, building community engagement and supporting the surrounding neighborhood’s economy.
As part of its entrance into the Denver market, Non Plus Ultra has worked closely with civic and business leaders on activating under-performing or slated-for-development properties. For example, Non Plus Ultra is working closely with the Downtown Denver Partnership to revitalize the 16th Street Mall, including spearheading the relaunch of the highly successful Museum for Black Girls and supporting the creators through the funding, permitting and building process. Similarly, Non Plus Ultra has partnered with Gart Properties to activate several of spaces at the Denver Pavilions with unique immersive experiences, including The Little Mermaid Cocktail Experience and Verse: Art of The Future, a holographic gallery. Additionally, Non Plus Ultra manages private event bookings for ReelWorks Denver.
Beginning on April 14, the Denver Sports Castle will become home to the blockbuster show, The Art of Banksy, an exhibit featuring more than 80 original pieces by the renowned British street artist.
Photos courtesy of Non Plus Ultra