Prism Places, an innovative CRE management and investment firm with $2.5 billion AUM, has announced a partnership with award-winning developer McWhinney to realize two separate commercial districts in Northern Colorado. Both projects are located in the growing suburbs north of Denver and are within master-planned communities in development by McWhinney.
The first, Center Street, is expected to serve as the business district for Baseline — a 1,100-acre master-planned community in Broomfield. Inspired by the simplicity of Colorado’s natural beauty and the value of sustainability, the walkable commercial center is planned to be 312,000 square feet, including 80,000 square feet of office, 116,000 square feet of retail, 37,000 square feet of grocery, and 78,500 square feet of restaurant space. This is in addition to more than 400 anticipated residential units. Center Street, to be designed by the award-winning studio Michael Hsu Office of Architecture, already has a confirmed lease with an organic grocer.
The second district, Avenue South, is envisioned to fulfill its role as the business and commercial hub for Centerra, a 3,000-acre master-planned community in Loveland. Avenue South plans to embody the spirit of American Main Street with a mix of iconic and local brands. Totaling 326,000 square feet, the district is anticipated to include 128,000 square feet of retail, 72,000 square feet of restaurant space, 127,000 square feet of Class A office and over 1,750 new residential units. Avenue South, which also has a 37,000-square-foot lease signed with an organic grocer, will be designed by AO.
Both projects envision a curated collection of sought-after brands, culinary talent, breweries, coffee shops, fast-casual favorites, wellness, fitness and other services. Avenue South is expected to break ground in November 2025 and Center Street is slated for groundbreaking in September 2026.
“Both Avenue South and Center Street will provide these growing communities with exciting new places to shop, eat, and hang out,” said Prism Places Founder and CEO Stenn Parton. “At Prism, we strive to create places that communities are proud of — places that are as dynamic and unique as the communities they reside. Together, McWhinney and Prism listened to each of these communities; our mandate now is to deliver distinctive experiences that reflect the DNAs of both Loveland and Broomfield, respectively.”
“Our Centerra and Baseline master-planned communities are clear examples of how collaboration and thoughtful partnership can generate smart growth and create places people love,” said Chad McWhinney, CEO, chairman & co-founder of McWhinney. “Prism Places has proven to be a dedicated, nimble partner that understands the key role retail plays in mixed-use settings. By blending innovative commercial spaces with opportunities for connection and creativity, we’re proud to be creating districts that will ensure Centerra remains a vital hub in Northern Colorado and that Baseline further establishes itself as Colorado’s next great economic center.”
McWhinney and Prism Places have partnered previously in 2021 on a joint venture to redevelop the Foothills Mall in Fort Collins, an ambitious ongoing effort that further reflects the companies’ shared commitment to developing vibrant destinations in Colorado.
