REI Co-op officially opens its new Loveland, Colorado store on Friday, Aug. 23. The specialty outdoor retailer invites the community to a three-day celebration filled with 30 outdoor brands, nonprofit partners, giveaways, music and more.
Located at Centerra Marketplace, the approximately 23,000-square-foot store features various outdoor gear and apparel for camping, hiking, cycling, climbing, running, fitness, and more. Certified mechanics in the bike shop can tune or repair equipment to help cyclists be trail and street-ready year-round. The co-op’s seasonal ski and snowboard shop offers various services such as waxing, mounting, and tune-ups.
“Our team of 50 staff are beyond excited to engage with the local community to educate and inspire everyone to get outside. Loveland has so many wonderful places to engage with the outdoors. Whether simply walking around a lake or sculpture garden or tearing down a trail on your mountain bike, we’re ready to get you set and stoked for your next adventure,” says REI Loveland Store Manager Bret McKenzie. “We’ve heard from many customers and potential partners who are excited to have a local REI. We look forward to helping progress the co-op’s initiatives in climate action, outdoor equity, and protecting the places we love. Let’s take action together!”
REI Loveland is the co-op’s 10th store in Colorado. The closest locations are Fort Collins (9 miles away, opened 1994), Boulder (30 miles away, opened 1989), Denver (45 miles away, opened 1983, relocated 2000), Lakewood (55 miles away, opened 1994), and Greenwood Village (62 miles away, opened 1998, relocated 2017). There are 1.32 million members in Colorado and 61,000 in Loveland.
Doors open at 9 a.m. on Friday and Saturday and 10 a.m. on Sunday with giveaways while supplies last. Community members who join the morning festivities will enjoy free coffee and receive an exclusive camp mug with a donation to a regional nonprofit.
As part of the opening festivities, every afternoon from 1 to 5 p.m., REI will host an outdoor social with music, nonprofit and vendor activations. Thirty outdoor brands attending the celebration include Alpine Start, Altra, Arc’teryx, Black Diamond, Brooks Running, Cascade Designs, Columbia, Danner, Darn Tough, Dometic, ENO, Fjallraven, Gregory Mtn Products, Hydro Flask, HOKA, Icebreaker, Kuat, Keen, Nikwax, Nuun, OOFOS, Osprey, Saucony, Salomon, Sawyer, Sea to Summit, Skratch, Smartwool, Snow Peak, and Subaru.
