Steinway & Sons Opens New Immersive Showroom 

Photo credit: Steinway and Sons

Steinway & Sons, makers of the finest pianos in the world, has opened a new showroom in Cherry Creek serving Denver and the surrounding areas. The opening of the gallery marks the first time in Steinway’s 172-year history that Colorado’s piano needs will be served directly by Steinway & Sons, an American icon and the musical gold standard throughout the world.

The new store joins Steinway’s exclusive family of showrooms in handling sales for the entire line of Steinway pianos—from majestic concert grands to traditional uprights—as well as Steinway-designed Boston and Essex pianos, ensuring buyers will find the right instrument for every budget.

In addition, the nearly 3,200-square-foot gallery includes a dedicated lounge to interact with Steinway Spirio, the world’s finest high-resolution player piano. As the only factory-owned and operated Steinway showroom in Colorado, this location offers an exceptional opportunity for pianists, educators, and music enthusiasts to experience legendary Steinway quality and artistry.

“The Denver area has a rich and growing musical community, and we’re thrilled to bring Steinway’s unmatched craftsmanship and innovation to Cherry Creek,” said Gavin English, president, Steinway & Sons – Americas. “This new location is more than just a showroom; it’s a hub for creativity and musical excellence. The Spirio Lounge, in particular, offers an immersive experience where guests can truly feel the magic of a live Steinway performance powered by cutting-edge technology. It’s an opportunity not to be missed by music lovers, artists, and anyone who appreciates the transformative power of music.”

Steinway & Sons Denver is located at 56 Steele Street, Denver, 80206. The showroom is open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from 12 p.m. to 5 p.m.

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