StretchLab, the largest assisted-stretching brand in the nation, opened three new locations in Belmar, Highlands Ranch and Littleton during the week of October 16. This marks the largest number of simultaneous StretchLab openings in Colorado, underscoring the state’s heightened emphasis on health, wellness, longevity and active recovery.
This month’s studio expansion marks a new milestone in the upward trajectory that StretchLab is witnessing in Colorado. Studios in Denver have made remarkable strides, ranking in the top 20% of all StretchLab locations across North America. With StretchLab Boulder opening soon and an additional studio opening later this year, Colorado has seen a 400% growth in studios in the last two years, with 75% of the current studio count having opened in that timeframe.
Project Partners:
Belmar Studio: L Squared Construction and Banner Signs (both local)
Littleton: L Squared Construction and FastSigns Parker
Architect: Chuck Pell of C. Pell, Architect, LLC
“In Colorado, we’ve tapped into a deep-seated desire for holistic well-being,” Katie Murphy, owner of StretchLab Littleton, said. “At StretchLab, we’re not just stretching muscles; we’re expanding horizons for health and individual potential. Our growth is proof of our state’s passion for a balanced, vibrant life. It’s no surprise that Colorado is the country’s tenth healthiest state. Movement is a priority here, and we are proud to help people stay active for longer.”
Throughout the grand opening week, visitors in Belmar, Highlands Ranch and Littleton can experience the benefits of SetchLab firsthand with complimentary 15-minute demo stretches and special events being held October 16 through 21.
To celebrate the three new studios and as part of October’s Anti-Bullying Awareness Month, all ColoradoStretchLab locations in metro Denver and Northern Colorado will lead a donation effort for the locally based non-profit Rachel’s Challenge, an organization fostering kindness in schools. To contribute to Rachel’s Challenge, StretchLab guests have the opportunity to donate in any StretchLab studio in Colorado. Additionally, a portion of all new membership proceeds at any location in metro Denver and northern Colorado from October 16 through October 21 will directly support the charity’s mission.
“We could not be more grateful that all Colorado StretchLab locations are banding together to support our organization,” Kristi Krings, CEO of Rachel’s Challenge, said. “As a local Colorado initiative, Rachel’s Challenge is deeply committed to cultivating connection, hope and resilience among our students to combat school violence, bullying and self-harm.StretchLab’s partnership amplifies our reach, reinforcing the bond between physical well-being and emotional harmony. Together, as part of the Colorado community, we are making strides in changing lives for the better.”
Along with collecting donations and offering complimentary stretches, each new location will also host individual events to celebrate their grand openings. At the Belmar location from October 16th to 20th, the studio will offer retail discounts and a drawing for prizes. The official grand opening event on October 21 from 10:00 a.m. to noon will feature food, drinks, raffle prizes, live giveaways and local vendor showcases.
October 16 – 19, the Highlands Ranch location will host a spirit week with themed days and retail discounts leading up to a grand opening event on October 20 from 5 p.m. to 8 p.m. The event will feature retail discounts, discounted memberships, catered food and beverages and local business spotlights. The grand opening will culminate in a ribbon-cutting ceremony at 6:30 p.m.
