FLORA is excited to announce The Eleva Salon, a new luxury beauty destination founded by Denver-based esthetician Zari Hernandez, as its newest commercial tenant. Slated to open in fall 2026, The Eleva Salon will bring a refined, community-driven approach to beauty services in the heart of RiNo.
Founded after nearly three years of rapid growth, The Eleva Salon marks the next chapter for Hernandez, who built a loyal following through her work in brows and lash services under her original brand, Divine Estheva. The new concept reflects both evolution and expansion, translating her business into a physical space designed to serve clients and fellow beauty professionals alike.
The salon is currently in the design and pre-construction phase within FLORA in RiNo, where the space is being planned and developed into a modern, experiential beauty destination.
The layout is being designed with a mix of private treatment rooms and open service areas, allowing the space to support a range of services while reflecting Eleva’s hybrid model of in-house services and a curated network of independent beauty professionals.
From a design perspective, the space is centered around a modern, soft luxury aesthetic with a clean, neutral look defined by arched openings, built-in elements, and intentional detailing throughout. The palette will feature soft whites and creams, with gold accents integrated throughout and minimal touches of black for contrast.
The general contractor on the project is Mike Rose-Harrison with Harrison Custom Builders, and the interior design is being led by Sophia M Nguyen with Skylux Design.
The salon will operate under a hybrid model that combines in-house services with a curated network of independent beauty professionals, creating a cohesive, elevated environment while supporting entrepreneurial growth within the industry. Rather than functioning as a traditional salon or a loose collective, Eleva is designed as a unified experience where clients can access multiple services seamlessly under one brand.
Born and raised in Denver, Hernandez is a proud daughter of immigrants from Mexico, and her business is deeply rooted in their story. Raised by parents who left their home, community, and stability behind to create opportunity for their children, she carries that legacy into every aspect of her work.
“My parents built a life through sacrifice and resilience so that I could have opportunity,” said Hernandez. “Everything I’m creating now was made possible because of what they gave up for me. This business is not just about beauty, it’s about building something that honors that.”
The Eleva Salon joins a growing mix of design-forward retail and service concepts at FLORA. Known for its intersection of art, design, and entrepreneurship, RiNo provides a natural backdrop for a brand centered on expression and growth.
“We’re thrilled to welcome The Eleva Salon to FLORA,” said Brock Fleming, developer of FLORA. “Zari has built something incredibly authentic and community-driven, and that aligns directly with how we’re thinking about the future of FLORA. Eleva adds a new layer of energy to the building, one that supports both entrepreneurship and everyday experience for our residents and the broader RiNo community.”
“RiNo attracts people who care about quality and experience,” Hernandez said. “It felt like the right place to build something that’s not just a service, but a destination.”
The Eleva Salon is anticipated to open at FLORA in fall 2026.
