BROOMFIELD — Vail Resorts, Inc. recently announced its plans to invest approximately $175 million to $180 million in the guest experience, in time for the 2019-20 winter ski and snowboard season across its network of 18 resorts. This latest investment is in addition to approximately $150 million invested for this season, bringing the company’s industry-leading resort investment total to more than $1.2 billion over the last decade.
From new mobile technology enhancements that will improve direct-to-lift access to the pursuit of snowmaking upgrades at Vail, Beaver Creek and Keystone, the company announced significant investments that showcase its commitment to getting skiers and snowboarders on the mountain earlier in the season and faster. Other significant investments include exciting upgrades to lifts, dining, ski school and skier services.
“Vail Resorts has been the leader in resort investment year after year and this year is no exception,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “We are continuing to raise the bar for skiers and riders with meaningful, impactful improvements that will help to provide consistent, reliable and seamless experiences all season long.”
In Colorado projects expected for the 2019-20 winter season, subject to government approval, include plans to invest in state-of-the-art, energy-efficient snowmaking technology and infrastructure upgrades will help to drive an earlier, more predictable opening date and help maintain high-quality conditions during the early-season across Vail, Keystone and Beaver Creek. These plans are subject to U.S. Forest Service approval.
In addition, the Beaver Creek Children’s Ski School will be completely renovated to improve the experience for the entire family, from sales and registration to rental equipment fitting.
At Breckenridge’s Peak 8 base, completely new slope-side, guest-service facilities will be added in more than 22,000 square feet of space, just steps away from the Colorado SuperChair and Rocky Mountain SuperChair. Included will be a new Children’s Ski & Snowboard School and childcare facilities, ticket and pass office, and a new ski and snowboard rental concept.
Other improvements will be made in Utah, Washington State, Vermont and Australia.