Venu Holding Corporation (“VENU” or the “Company”), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, and Aramark Sports + Entertainment (Aramark) have announced a strategic partnership to establish a market-leading standard for guest experience. VENU, the premier hospitality and live music venue developer, has awarded Aramark the contracts for food & beverage concessions, artist and branded venue retail, and facilities management, including custodial and grounds maintenance, cleaning, and engineering services.
The multi-venue agreement, which includes an equity investment in VENU, will be implemented across three of the Company’s flagship amphitheaters:
- Sunset Amphitheater at Broken Arrow located just outside of Tulsa, Oklahoma, and slated to open in spring of 2026.
- Sunset Amphitheater at McKinney powered by EIGHT Beer in McKinney, Texas, anticipated to open in summer of 2026.
- Ford Amphitheater in Colorado Springs, Colorado, where Aramark and VENU will expand upon their existing relationship.
VENU has been nationally recognized for disrupting the industry by prioritizing premium, fan-first experiences. As part of the long-term partnership, Aramark will support VENU in delivering exceptional service across its fan experiences including the Company’s most exclusive hospitality spaces, such as VENU’s signature Luxe FireSuites and the elevated members-only Aikman Clubs, built in collaboration with NFL Hall of Famer, Troy Aikman.
“VENU’s ‘fan-founded’ philosophy aligns perfectly with our commitment to creating unforgettable experiences,” said Alison Birdwell, president and CEO of Aramark Sports + Entertainment. “We are thrilled to support their approach to transforming the live entertainment space and to help bring their groundbreaking vision to life.”
“When you combine the leading name in premium hospitality with our fan-first, experience-driven venues, transformation is inevitable,” said Founder, Chairman, and CEO of VENU, J.W. Roth. “From the very beginning, we’ve been searching for a strategic partner who wouldn’t just match our energy but exceed every expectation. Aramark brings a proven legacy of industry innovation, sustainable sourcing, chef-driven menus, and elevated premium suite and club service. Our experiences are built around the fan, and Aramark’s commitment to excellence makes them the ideal partner to come alongside us in this journey. We couldn’t be more excited about what’s ahead.”
The partnership between VENU and Aramark underscores a shared, strategic commitment to transforming the live entertainment experience. Aramark joins a growing list of brands that have chosen to align with VENU including Troy Aikman’s EIGHT Beer, Ford Dealerships, Boingo, and Ryan LLC. These alliances set a powerful foundation for the future of premium entertainment.
