Atari® — an entertainment producer that owns a portfolio of more than 200 games and franchises — has signed a deal with GSD Group to build video game-themed Atari Hotels in the United States, including Denver.
According to a press release, the first location will break ground in Phoenix, AZ later this year, and additional hotels are planned for Denver, Las Vegas, Chicago, Austin, Seattle, San Francisco, and San Jose.
The unique new hotel concept will combine the iconic brand with a one-of-a-kind video game-themed destination. Hotels will marry the origins of gaming and the future of the $152.1 billion industry into a fun and unique travel destination. Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.
Hotel development and design is being led by Shelly Murphy’s GSD Group and Napoleon Smith III, producer of the wildly successful Teenage Mutant Ninja Turtles film franchise reboot. True North Studio, a leading Phoenix-based real estate developer — currently working alongside GSD Group with Steve Wozniak’s Woz Innovation Foundation — will develop the first Atari-branded hotel.
“We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!” said Napoleon Smith III.
Rendering courtesy of Atari
