The Town of Firestone has entered into an exciting partnership with the United Soccer League (USL) and Card & Associates to explore transforming Central Park into a stadium-anchored sports and entertainment district with the intent to bring professional men’s and women’s soccer to Firestone.
“This partnership represents an important step forward in realizing the community’s long-standing vision for Central Park,” said A.J. Krieger, town manager. “By working with the USL and Card & Associates, we are laying the groundwork for a development that balances recreation, entertainment, and economic opportunity, while enhancing quality of life for Firestone residents.”
Since purchasing the 252-acre Central Park property in 2005, the town has explored a variety of potential uses and created several conceptual plans. With the support of the USL and Card & Associates, that vision is advancing. Together, the partners aim to transform Central Park into a vibrant community destination, featuring a multi-use stadium, mixed-use spaces, recreational opportunities, education, sports, entertainment, dining, and retail that will serve residents and visitors for generations to come.
“Soccer is the fastest-growing sport in the U.S., and Firestone is home to a passionate fanbase. With the opportunity to create a transformational, stadium-anchored district, we see tremendous potential for professional soccer to thrive here,” said Justin Papadakis, deputy CEO and chief real estate officer at USL. “We are committed to working alongside the Town of Firestone and Card & Associates to bring this project to life. This partnership could serve as a catalyst for Central Park, creating a hub to host year-round community events and to serve as a lasting source of civic pride.”
“Card & Associates is extremely excited to work with the Town of Firestone and United Soccer League leaders,” said Billy Bunkowfst, Card & Associates president. “The vision laid out for Firestone’s Central Park is forward-thinking with USL to set the tone. Card & Associates will bring the broader contemporary restaurant and retail uses alongside recreational and residential experiences.”
Founded in 1986, the United Soccer League is the largest and fastest-growing soccer organization in the United States, impacting more than 200 communities nationwide. It is the first and only organization to offer a complete youth-to-professional pathway for both men and women under one ecosystem.
For more information on this partnership and next steps, please visit: https://www.firestoneco.gov/632/Central-Park
