Howell Construction, a Colorado-based general contractor serving clients across the state, has launched a refreshed brand identity and a new website, marking the next chapter in the company’s more than 90-year history.
Since its founding in 1935, Howell has grown alongside Colorado, expanding its capabilities, markets and teams while building a reputation for strong relationships and delivering Always Great Performance. The refreshed brand reflects that evolution, introducing a modernized visual identity designed to represent who Howell is today and where the company is headed next.
While the look is new, the foundation behind it remains unchanged.
Same values. Same foundation. Same performance.
“This refresh isn’t about changing who Howell is, it’s about creating a brand that reflects the company we’ve become,” said Andrew Gilstrap, vice president. “For more than 90 years, our success has been built on our people, our relationships, and our commitment to delivering Always Great Performance. Those things aren’t changing. We’re proud of our history, and we’re excited to carry that foundation forward into Howell’s next chapter.”
The refreshed identity brings a more contemporary look to Howell while maintaining a connection to the company’s history and reputation in Colorado. The rollout includes an updated logo, visual system and website, with the new brand being introduced across Howell’s jobsites, marketing materials, apparel, digital platforms, and other company touchpoints.
More than a visual update, the refresh reflects Howell’s continued growth and the diverse markets and clients the company serves today. Howell continues to build on decades of experience while investing in the people, capabilities and relationships that will carry the company forward.
