Beer Spa Opening in Denver’s Five Points

A new spa concept is set to open this week in Denver’s Five Points neighborhood. Beer Spa by Snug, a modern, beer-centric  day spa, includes four private Beer Therapy Rooms and a high-tech relaxation lounge, alongside a ten-tap self-pour taproom.

Owners and husband-and-wife team, Jessica French and Damien Zouaoui decided to collaborate on a new business and left their home in New York City to embark on a 14-month journey through 25 countries in search of innovative business concepts. When they discovered a beer spa in Zakopane, Poland, the entrepreneurial couple was inspired to create a modern wellness space that combines a day spa and a taproom into one. French and Zouaoui carefully selected Denver as the home for their new business and are excited to be members of the growing Five Points community.

Each Beer Therapy Room features a cedar hot tub for hops, barley, and herb-infused hydrotherapy treatments, as well as an infrared sauna, rain shower, and relaxation deck. Beer Therapy Rooms can be reserved for one or two people per session and are available for 60-minutes at a time. Guests can also unwind in a socially-distanced zero-gravity massage chair in the spa’s space-themed relaxation lounge.

The self-serve taproom will highlight local breweries with a monthly tap takeover program. Ratio Beerworks, located just a couple blocks away, will supply both the six beers on tap and the hops and barley used for the soaking baths for the first month. Gluten-free beer, cider and red and white wine options will be available on the other four taps.

With the iPourIt self-pour system, guests can use RFID technology to pour and refill beverages on their own, serving as little or as much as they please. Insulated tumblers will be provided for use throughout the taproom and spa and a $10 tap wall credit is included with each Beer Therapy Room reservation.

“With such a technology-oriented concept, self-pour was a no-brainer for the taproom aspect of our business,” said Zouaoui. “Self-serve is the future and allowing customers to tap an RFID card and taste yummy beers at their leisure is such a cool thing. With iPourIt, we can see exactly how much is left in each keg and scan guests’ driver licenses for quick check-ins. It’s an amazing technology and will allow us to rely less on staffing, as well as reduce overhead in the long run.”

The Beer Spa is located at 3004 N. Downing Street and reservations are now available for opening day Friday, Feb. 26 and on.

Photo courtesy of Beer Spa 

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