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California-Based Electric Vehicle Company Opens First Colorado Retail Studio at Cherry Creek Mall

Lucid Motors, a brand-new electric vehicle company offering the first EV with over 500 miles of range and incredible performance, opened its first studio location in Denver last month at the Cherry Creek Shopping Center. The opening marks 27 studio and service center locations open in North America.

The Lucid Motors studio at Cherry Creek Mall

“The state of Colorado’s ambitious plans to support the acceleration of widespread electrification closely align with our mission to inspire the adoption of electric vehicles,” said Zak Edson, Lucid’s vice president of sales and service. “The new Lucid Studio in Cherry Creek will provide excellent exposure to the Lucid Air in an area quickly growing in electric vehicle sales.”

Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid Studios allow customers to experience the brand and obtain information about its products in locations that underscore the company’s unique design aesthetic. Visitors who explore a Lucid Studio will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of
California. In addition, Lucid Studios augment the physical experience of seeing and touching a Lucid Air with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

Additional locations will continue to open as Lucid expands its presence in North America and globally. Customers can visit during normal business hours or can book a personal appointment by contacting the Lucid team at lucidmotors.com/contact. They can always start exploring the Lucid Air through the “Design Yours” Configurator.

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