Female-Led Sustainable Home Decor Shop Opening at Dairy Block

SISTAIN Founder Jaclyn Tracy. Photo credit: Hannah Pobar.

SISTAIN, a content-first, community-curated platform for conscious shopping, is launching its first-ever storefront at FREE MARKET at Dairy Block.

SISTAIN has collaborated with CONTEXTvintage to offer curated, casually luxurious vintage pieces alongside SISTAIN’s design-forward home goods.

SISTAIN’s goal is to guide their community to live a more sustainable life by aligning their values with their consumer choices and to create change for the greater good— the earth and all the people inhabiting it.

Consumers care about the environmental impact of products they buy, and research shows they are even willing to pay more for sustainable products. However, 74% of Americans don’t know how to identify them, according to a study from GreenPrint. There is a lot of misleading information and consumers don’t know who to trust or even what questions to ask. SISTAIN is changing all of that by connecting consumers to sustainable home goods through a content-first, community-curated shopping experience.

“I created SISTAIN because I was intimidated by the zero-waste movement but I wanted to live a more sustainable lifestyle,” said Jaclyn Tracy, founder of SISTAIN. “Success to me is in the collective impact, getting a whole group of people to change their behavior by committing to choosing sustainable brands, less waste and imperfect progress.”

SISTAIN will also be hosting a number of community events through the rest of the year — sound baths, clean beauty workshops, dinners just to connect as humans IRL, etc.

FREE MARKET at Dairy Block is an ever-evolving collective that markets curated products, services and experiences by combining incubator strategy with artistic understanding and infrastructure strength. Other shops located inside FREE MARKET include Aesop, Alchemy Works, BeautyCounter, Credo Beauty, Love Weld and Rosemont Barbershop & Grooming Supply. FREE MARKET is also home to several top LoDo food and beverage destinations, including BRUTØ, Penelope Coffee, Run for the Roses and Westbound & Down. For more information on FREE MARKET, please visit

Developed by McWHINNEY, Sage Hospitality and Grand American, Inc., Dairy Block is a mixed-use redevelopment of the historic LoDo block that once housed Denver’s Windsor Dairy. Dairy Block is a vibrant downtown Denver destination for shopping, drinking, dining, and overnight stays at The Maven Hotel.

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