New Crocs HQ Positions Company for Growth
By Katie Rapone, editor
Iconic casual footwear manufacturer Crocs Inc., announced today the opening of its brand new state-of-the-art corporate headquarters in Broomfield, and the timing could not be better for Colorado’s economy. The approximately 90,000-square-foot facility will allow Crocs to significantly expand its ability to hire more full-time employees.
The company has moved from its previous location of more than 16 years, in neighboring Niwot, to a new workspace at Ektin Johnson Real Estate Partners’ ATRIA, a 176,586-square-foot speculative Class A corporate campus on 15.46 acres in Broomfield.
“The Niwot community played a big part in helping our company grow,” said Shannon Sisler, Crocs SVP & chief people officer. “Our new workspace will allow us to continue attracting and retaining the best talent in the industry.”
Designed and built to put employee needs front and center, Colorado-based companies i2 Construction, Venture Architecture, OfficeScapes and JLL Denver, welcomed the chance to collaborate on such a high profile project.
“We were grateful and honored to be a part of the team for the Crocs Headquarters relocation project. This was exciting for all of us here at i2 Construction. This project was a truly unique, one of a kind design and construction process, that fully captures the Crocs culture and brand. It is a great space, for great people,” said William Pearson, senior project manager at i2 Construction.
The new space was designed with collaboration in mind, with spaces for groups of all sizes, including traditional conference rooms with video technology, huddle spaces for up to five people and one-on-one rooms for private conversations and phone calls.
“In addition to their iconic footwear, Crocs’ success comes from its absolute authenticity. As a team, they are uniquely aligned around an unapologetically optimistic attitude and delightfully democratic viewpoint. This culture inspired a “Home for Work” design that blends comfort and warmth with motion and connectedness – themes that both seem on point with their internal team and fit the times we live in today,” says Martin Goldstein, principal architect and cofounder of Venture Architecture.
Bringing a welcome breath of fresh air into the space, skylights and roll-up doors provide employees with ample natural light and indoor/outdoor work areas to improve employee health and wellbeing. Similarly, living green walls, flush with both native and non-native plant species, bring the outside in, add life and texture to the workspace. The Atria campus also offers its tenants more than 60 miles of hiking and biking trails along with hundreds of acres of parks and open space to explore.
Crocs has also pledged to give back to the community starting with donations to both the Broomfield Chamber of Commerce, and the Denver Metro Chamber of Commerce for their “Prosper Colorado” initiative.
“Like so many other businesses, Crocs has felt the impact of the COVID-19 virus across our business. The onset of the virus actually delayed this opening for a few months after we closed our corporate office and retail stores around the country,” added Sisler. “That said, however hard we may have been impacted, we know small businesses have been hit the hardest. That’s why I’m proud to start off by making these donations, with the goal of helping increase opportunities for more people and small businesses in our community.”
Crocs is closely following guidance from the State of Colorado and the City of Broomfield to begin a rolling introduction of their employees into their new space on a more full-time basis. “I look forward to welcoming our entire staff into the building soon so they themselves can experience this incredible new space where they can be confidently comfortable” says Sisler.
For a full slide show of the new space click here.
Images courtesy of Venture Architecture