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Shaun White and Unrivaled Sports Make Strategic Investment in Snöbahn

14200 Lincoln St., Thornton. Photo: SNOBAHN

Unrivaled Sports, a leader in world-class youth and recreational sports experiences, has made a strategic investment in SNÖBAHN, the nation’s premier indoor action sports center with two locations in Colorado. Additionally, the company announced a strategic investment in its action sports division by Ares Management funds. Ares’ investment enhances a team that includes snowboarding legend Shaun White, The Chernin Group (TCG), and Unrivaled Sports co-founders Josh Harris and David Blitzer.

Unrivaled Sports is committed to expanding SNÖBAHN into new markets, making action and snow sports more accessible to a wider audience in the years ahead. Founded in 2016, SNÖBAHN’s state-of-the-art facilities are the most efficient, effective, and affordable way to learn or advance skills in skiing, snowboarding, skateboarding, and BMX. SNÖBAHN eliminates the geographical barriers traditionally associated with learning snow sports through features like revolving slopes and trampoline freestyle areas.

“SNÖBAHN is revolutionizing how young athletes engage with action sports year-round,” said White. “This investment isn’t about adding facilities; it’s about breaking down the barriers to these sports, wherever you are located. It’s about cultivating passion and skill in a whole new generation of athletes.”

Bode Miller, an Olympic and World Championship gold medalist in alpine skiing, is an existing partner of SNÖBAHN. Miller was part of the grand opening ceremonies that took place at SNÖBAHN’s newest location in Thornton in March 2024.

“SNÖBAHN represents a scalable platform that’s primed to grow participation in snowboarding, skiing, skateboarding, and other action sports,” said Tory Palmer, partner at Unrivaled Sports. “With SNÖBAHN’s curriculum, Shaun White and Bode Miller’s influential reach, and the market leadership of Ares and Unrivaled, we are excited to propel this innovative training experience into non-mountainous regions nationwide.”

SNÖBAHN adds to Unrivaled Sports’ growing portfolio in the action sports domain. We Are Camp, the parent company of Seek Skateboard Camp, Windells SkiCamp, Milepost 35 Mountain Bike Camp, and High Cascade Snowboard Camp, has been instrumental in shaping the careers of numerous elite athletes, including Canadian freestyle skier Alex Beaulieu-Marchand and American freestyle skier Nick Goepper.

“SNÖBAHN and We Are Camp represent the pinnacle of innovation in training and development,” said Jim Miller, co-head of Ares’ Sports, Media and Entertainment Strategy and U.S. Direct Lending. “Our investment with Unrivaled Sports aligns with our commitment to investing in companies that enrich communities and inspire the next wave of athletes.”

“Through our successful We Are Camp properties and now SNÖBAHN, athletes love the unique experiences they encounter, which enhance their skills and deepen their passion for action sports,” said Kevin English, CEO of Unrivaled Sports’ Action Sports division. “This partnership is about successfully introducing action sports to more people through SNÖBAHN’s professional instructors, urban-centric facilities, and Unrivaled’s larger partner and resource base. And once engaged as action sports participants, SNÖBAHN will serve as a critical training for aspiring athletes nationwide, ensuring they have the support and resources to excel.

“At SNÖBAHN, our mission has always been to offer a distinctive and effective training experience that transcends traditional limitations of action sports,” said Sadler Merrill, founder of SNÖBAHN. “Collaborating with Shaun White and Ares Management amplifies our capacity to empower more athletes and extend our innovative approach here in Colorado and beyond. This partnership marks a new chapter in our journey to make elite training accessible to everyone.”

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