Shears Adkins Rockmore (SA+R) Leads Design of New Broadway Market

By Nicole Marshall

Denver’s much-anticipated Broadway Market food hall will open Friday, Feb. 22, on North Broadway near the corner of 10th Avenue in the former Tony’s Market grocery space left vacant by the downsizing butcher more than one year ago. The adaptive reuse of the site is well-suited to the current needs of the high foot traffic and increasing workforce in the area and will offer a wide array of lunch, happy hour and dinner options to the Golden Triangle and Capitol Hill neighborhoods.

The project is a creation of a new development partnership, Eclectic Collective, established to create innovative food hall concepts across the front range. Founding members include Mark Shaker, one of the developers behind Stanley Marketplace; Brad Arguello, who owns White Whale Room and co-founded Avanti Food & Beverage; and Chris Haugen, a partner in White Construction Group, who built The Source, Zeppelin Station and Stanley Marketplace. Eclectic Collective focuses on food-forward development concepts that enhance community connections with a special interest in revitalizing buildings that have outlived their original purpose. Broadway Market is the team’s first joint project.

The Market is designed by the Shears Adkins Rockmore (SA+R) design team, a Colorado-based architecture and interior design firm with a growing role in Denver’s food and restaurant scene. The builder is White Construction Group.

The 15,000-square-foot food hall with a day-to-night customer base includes nine food vendors, one coffee shop, two new product retailers and a large, central cocktail bar.

The modern, industrial and minimal space uses a neutral palette to allow the individual brands and their culinary goods to dominate the patron’s eye. Once the grocery fixtures, ceiling and lighting elements were scraped from the site, the exposed industrial shell opened up the design to create the atmosphere required of a more social venue apt for lingering. With a total capacity for more than 400 patrons, the indoor space bleeds onto Broadway through operable glass garage doors on the building’s Western face and onto a small outdoor patio on its Southern face which will open this Spring

As a direct response to the Eclectic Collective team’s locally-focused, artisan mission, the SA+R design team created opportunities throughout the project to incorporate unique art and design elements with local makers. Some examples of these partners include Industrial Luxury – metal fabrication; Corvus Design Build – metal fabrication; Make West – custom art; Rino Sign Works – neon signage; LS Group – lighting design; and Denver Upholstery Design – upholster.

“Food halls have been popping up across the Denver Metro area for the last several years, and we couldn’t help but try to evolve the model forward through design. This space elevates the visitor’s experience through its inclusion of unique, high end touches and we are excited to have had this opportunity to create this space with the creative team at Eclectic Collective,” said Laurel Van Scoy with SA+R.

Broadway Market will open its doors Friday, Feb. 22, at 7 a.m. to its first breakfast customers and will be open seven days per week.

Photos courtesy of SA+R

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