In a move set to reshape the residential brokerage landscape, The Real Brokerage Inc. will acquire RE/MAX Holdings in a deal valued at approximately $880 million, creating a new global platform under the Real REMAX Group name and moving the RE/MAX HQ from Denver to Miami, Florida.
The acquisition brings together two complementary business models: Real’s AI-powered, high-growth brokerage platform, proprietary software, and vibrant agent community with REMAX’s iconic real estate brand and expansive global franchise network with a presence in more than 120 countries and territories and more than 145,000 agents. Re/Max has been headquartered in Denver since the 1970s.
The combined company will deliver a differentiated end-to-end home buying and home selling experience for the combined company’s nearly 8,500 franchisees and 180,000+ agents, more than 100,000 of whom are based in the U.S. and Canada. RE/MAX and Motto Mortgage, the first and only national mortgage brokerage franchise brand in the U.S., will continue to operate under their current brands. Real will continue to operate as an owned brokerage under the Real brand.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, chairman and chief executive officer of Real. “Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”
“This is an extraordinary day in the history of RE/MAX, and I’m thrilled for what this transaction means for RE/MAX franchisees, agents and clients, as well as shareholders,” said Dave Liniger, RE/MAX co-founder and chairman of the board. “When Gail and I founded RE/MAX in 1973, we built a company for business-minded entrepreneurs with a customer-service mindset. For more than 50 years, REMAX has attracted trusted, productive professionals, shaped the real estate industry, and changed the lives of buyers and sellers around the world. To see the incredible momentum and strength of the RE/MAX brand today, I know now is the right time and Real is absolutely the right partner to move RE/MAX into the future. Gail and I look forward to watching RE/MAX enter its next chapter alongside Real.”
The transaction is expected to close in the second half of 2026, subject to customary closing conditions, regulatory approvals and approval by each company’s shareholders. Dave Liniger, the co-founder and chairman of RE/MAX Holdings, controls approximately 38% of the voting power of RE/MAX Holdings’ outstanding shares and has agreed to vote the shares he controls in favor of the transaction. Certain officers and directors of Real and their affiliated entities, who collectively own approximately 16% of Real’s outstanding shares, have agreed to vote their shares in favor of the transaction.
The transaction is not subject to financing. Real has secured a $550 million financing commitment arranged by Morgan Stanley Senior Funding, Inc. and Apollo Global Funding, LLC as joint lead arrangers and bookrunners to refinance RE/MAX Holdings’ existing debt and to fund the cash portion of the transaction consideration and transaction costs.
